Media Spokesperson Training

Media Spokesperson Training is a two-day program for change makers working on issues connected to economic justice in Australia. 

This training provides you with the vital media communications skills to maximise campaign success including media theory, practical interview simulations, a deep-dive into the media landscape, practical case studies, building compelling frames and developing effective media strategies. Upon completion participants have the opportunity to join the Economic Media Centre’s Spokesperson Network.

In 2023, the Economic Media Centre is focused on shifting narratives through the media on the issues of First Nations justice, the migration system and housing affordability. We are prioritising media training for spokespeople wanting to advocate on these issues.

We will continue to work with advocates working on income support and the social safety net and disability justice.

OUTCOMES AND SKILLS

  • Understanding power and the Australian media landscape

  • What makes a story newsworthy

  • How to frame your issue and devise strong campaign messages

  • How to prepare and pitch media stories

  • Delivering your message – practical on-camera interview practice

  • Hear direct from political journalists about what’s happening on news desks

  • Draft your own campaign media strategy

FACILITATOR

  • Vanessa Morris - Director, Economic Media Centre

WHO SHOULD APPLY?

  • The program is currently offered at no cost, and is designed for grassroots activists and people with lived experience of economic and racial injustice.

  • For this training, we prioritise change makers directly affected by the issues they are working on.

  • We encourage First Nations people, people with disability, refugees and people seeking asylum, people of colour and unwaged change makers to apply.

ACCESSIBILITY

  • We will work with you to make sure you can fully participate in the training.

  • We ask in the expression of interest form for any access needs - let us know in that form what you need. When we accept you for a place in a training, we will double check if you have any additional access needs that we are not yet aware of.

  • Click here to read about what accessibility measures we have in place. If you have different access needs, or need other measures put in place in order to fully participate, please let us know when applying for the training and we will be in contact directly.

APPLY

  • If you are interested in the Media Spokesperson Training, we are accepting expressions of interest below. Submit your details and we will be in touch.