South Australian Media Spokesperson Training

Do you want to learn about how to engage with media? Do you live in South Australia?

This tailored training will give you the skills and confidence to engage with the mainstream media to tell your story and advocate for social change. 

WHO IS THIS TRAINING FOR?

This program is designed for South Australians who have lived experience of economic injustice. That may mean you have a low income, receive income support through Centrelink, live on minimum wage or have insufficient casual work to make ends meet.  

The training is open to both individuals and people engaged with existing organisations and programs.

The curriculum covers the media communications skills needed to achieve social change, including:

  • understanding and managing journalist expectations

  • camera readiness - tailored interview simulation for a range of media spots

  • drafting compelling story arcs and sound bites

  • using the media to challenge existing narratives and reframe issues.

The training includes a mix of theory and practice with tailored content for South Australia’s media market.

Participants will receive expert media coaching and the opportunity to connect and share experiences with a supportive cohort of South Australians. When you finish the training you will receive ongoing support through follow-up mentoring to help you identify newsworthy media angles, engage with journalists and place stories in mainstream media.

UPCOMING DATES

We do not have any trainings scheduled at the moment, but will update this page if we do run any further training in 2024.

OUTCOMES AND SKILLS

  • Understanding the South Australian media landscape

  • What makes a story newsworthy

  • How to frame your story and devise strong campaign messages

  • How to prepare and pitch media stories

  • Delivering a message – practical on-camera interview practice

  • Drafting a media strategy.

FACILITATORS

  • Vanessa Morris - Director, Economic Media Centre

COST

  • This program is offered at no cost.  

  • We encourage First Nations People, people from under-resourced communities, people living with disability and unwaged people to apply.

LOCATION

  • This training will be held online via Zoom.  

  • Participants who do not have access to a laptop or internet connection are still encouraged to apply. Individuals can be supported with technology and accessibility needs.

ABOUT THE ECONOMIC MEDIA CENTRE

The Economic Media Centre has a simple theory of change: by increasing the diversity of voices represented in the mainstream media on economic issues, we shift the economic discourse and help deliver more inclusive economic policies.

Media Spokesperson Training is a hands-on, two-day, free training that will equip you with the skills to proactively engage with the media - through print newspapers, online outlets, radio and television.

The Economic Media Centre is shifting the economic story in the Australian media - by amplifying community voices with an ambitious vision for a fair and inclusive economy.

The Economic Media Centre is partnering with Wyatt Trust in South Australia to increase the representation of people experiencing poverty in the mainstream media. Wyatt Trust has been supporting South Australians since 1886.